Natura
Natura remains one of the clearest examples of a beauty company whose sustainability story is embedded in product design, biodiversity sourcing, and long-term brand economics rather than added on later.
Score
91
Industry
Beauty
Country
Brazil
Report year
2025
Badge
Eligible to use the sustainablereports badge
Score breakdown
Resource efficiency
91The model is built around refill logic, high vegan product penetration, and ingredient sourcing that ties product value to standing forest systems.
Impact on environment
92Natura has run a long carbon-neutral pathway while linking beauty demand to more than 2.2 million hectares of conserved Amazon forest.
Social responsibility
93Community sourcing and livelihood support are more central to the business model than they are for most global beauty peers.
Economic benefits
88The strongest economic signal is strategic differentiation: sustainability is not a side project here, but part of how Natura defends pricing, loyalty, and category identity.
Certifications and signals
Evidence and sources
Integrated Report 2025
Natura
Explains the 2025 group strategy, materiality, and how sustainability is integrated into risk and long-term value creation.
View sourceESG Data Book 2025
Natura
Details governance, environmental metrics, and the brand system built around biodiversity, climate, and social impact.
View sourceRelated reports
Related rankings
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